Mike Heritage FFF MCI UK

Fly casting and talking fly casting bollox

Good News Bad News

Having been away enjoying myself I have had time to reflect about the purpose of this blog.

 The main reason I started it was to advertise myself as a fly casting instructor and in that respect it has been a complete failure. I have not had one enquiry that came  directly from the blog. I suspect the reasons are quite complex, the recession, the part of the country I live in and not hitting my target audience. 

 The upside has been that for the most part I have enjoyed writing it. But, I have allowed myself to get carried away with chasing hits and put myself under pressure to keep updating the content. I’m not a Paul Arden or Lasse Karlsson, I don’t write technical articles about the mechanics of fly casting. I don’t pretend to have their level of understanding, which sort of limits the depth of my articles, not that I want to delve too deep anyway.  

 It was never supposed to be anything other than moderately informative and entertaining, a sort of toe dipping exercise for those of you that might be thinking about taking up fly fishing or considering improving your flycasting.

I have decided that there is more than enough content to do that. From now on I will add content when I have something worth writing about. Basically I’m taking away the pressure to keep adding new content just for the sake of it.

 Now that pressure (and it was starting to get to me) is gone I am going to try and work out how to hit my target more effectively and get this blog to do what it was originally supposed to do, ie, bring in the punters.

 Incidently, if any of you feel the urge to have an article posted please feel free to send one to me. It need not necessarily be about flycasting but it should certainly be fly fishing related.

 Phew, I feel better already.


May 16, 2009 - Posted by | Uncategorized


  1. hi Mike !

    “It was never supposed to be anything other than moderately informative and entertaining.”

    well, in that it’s quite a success. i very much enjoy your vision and way of writing about the everyday joys and frustrations that each one of us instructors have.
    if it’s any consolation, my blog has brought no courses yet and with fewer comments than yours. the instructor ad on SL or various flyers and such that i put up here and there haven’t been fruitful either. the only work i’ve had so far has stemmed from personal contact through demos, organized or not, and by passing on a few tips to anglers when i meet them on the water.
    i always wonder of the lack of interest in casting too.
    i guess that through time and perseverance things will fall in place.
    i decided a while ago that in the meantime my blog would be for my personal pleasure. of course, always with the idea of sharing, but with less expectations on behalf of my readers.

    thanks Man, keep up the great work 🙂


    ps- Jason once told me that even he can’t get a full time activity from casting instruction…

    Comment by marc fauvet | May 17, 2009 | Reply

  2. Thanks for the nice words Marc.

    I know, it’s a bit frustrating that we get to learn some fantastic teaching techniques and then don’t get the opportunity to use them.

    Now the pressure is off my brain might start working normally again.

    Comment by Mike Heritage | May 17, 2009 | Reply

  3. I personally feel that you will achieve your goal. When a few more people get to have lessons they will be looking forward to “looking in” on your blog.
    Then the word will spread. It is probably taking more time than you thought it would, but I am sure that the pupils you have had already look forward to your posts.
    When we meet up next it may be an idea to have a quick chat about this, as I am sure more exposure is what is needed.

    Comment by Roger | May 17, 2009 | Reply

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